The award honors companies and professionals that provide excellent customer service, as reported by their customers through no-cost, user review websites. The reviews are analyzed by a team of researchers who calculate a star rating system based on these data, which determines a business’ award eligibility.
To determine 2011 award recipients, Celebration Media’s dedicated team of researchers spent more than 6,000 hours analyzing data from multiple websites that detailed customer’s experiences at organizations across the U.S. and Canada.